Underserved communities lack equal access to affordable, reliable transportation. Through the LyftUp program, Lyft is providing access to 1.5 million rides to help people reach food, essential jobs, and services in light of the COVID-19 pandemic.
By highlighting Maya Angelou’s powerful reciting of “On the Pulse of Morning,” we sought to remind people how important it is to have hope and to see each new day as a possibility to support one another. Everyday is an opportunity for a new beginning.
Role: Sr. Art Director
Agency: enso collaborative
CD: Tiago Pereira
Designer: Kevin Liangcy
EP: Jimmy Greenway