Disneyland tasked us to refresh their beloved Halloweentime celebration to appeal both to younger and nostalgic audiences. Since Minnie Mouse has been depicted as a witch in many forms, we advocated to elevate her as the host and orchestrator of the happiest Halloween celebration.
A pinch of pumpkin, a dash of bat, and friendly spirits are some of the magical ingredients that Minnie the witch uses to transform Disneyland through her magic cauldron.
A mixed media approach allowed us to not only show the various range of experiences one can find at the park during the celebrations, but also reinforces the wide range of creative expressions Disney and Disneyland have spearheaded over many decades.
Since Minnie Mouse is one of the most iconic characters at Disney, we went through a collaborative and iterative process with Disney Studios to ensure we maintained her core essencce, while giving her a new and fresh look.
Concept sketches:
Agency: Yellow Shoes
GCD: Brian Miller
Lead Creative / AD: Emilio Canton
Lead Creative / CW: Jason Rivanis
Lead Creative / CW: Josh Hepburn
Creative / AD: Keith Reid
Creative / CW: Lexi Acevedo
Production: Wes Lagattolla
Film Director: Najeeb Tarazi
Production Studio: Mathematic Studio
GCD: Brian Miller
Lead Creative / AD: Emilio Canton
Lead Creative / CW: Jason Rivanis
Lead Creative / CW: Josh Hepburn
Creative / AD: Keith Reid
Creative / CW: Lexi Acevedo
Production: Wes Lagattolla
Film Director: Najeeb Tarazi
Production Studio: Mathematic Studio
Emilio Canton ©