What Moves Us is an initiative that seeks to shed light on how the Uber Marketplace Team designs and builds for the Uber community. We listened, learned, and built insights around Uber riders, drivers, and their employees which resulted in a co-created set of principles to empower, inform, and constrain Uber's product design decisions.
We produced a series of films to introduce the principles now driving decisions by the Marketplace team, while answering some of the biggest questions presented by riders —like how prices are determined.
https://marketplace.uber.com/
Role: Art Director
Agency: enso collaborative
CD: Jeremy StabileCW: Chris Kahle + Theo Wallace
AD Lead: Kevin Liengcy
Design: Shane Lester + Ty Jue
EP: Jimmy Greenway